LevelUp11 announced as T20I series title sponsor
June 22nd 2022 by Craig Easdown | International
DUBLIN – Cricket Ireland has today announced LevelUp11 as the title sponsor ILU (Integrated Logo Unit) for the upcoming T20 International series between Ireland Men and India Men, starting on Sunday.
LevelUp11 was founded in 2021 - it is a fantasy sports platform that allows sports enthusiasts in India, to play their favourite games virtually (cricket, football, kabaddi) and earn rewards using their sports knowledge and analytical skills. It is available to play via an app-based platform.
In addition, joining LevelUp11 in sponsoring the series is Joy e-bike (Powered By Sponsor ILU), one of India’s largest e-bike manufacturers.
The official title of the series is: LevelUp11 India Tour of Ireland T20 Series 2022 – powered by Joy e-bike.
Parul Khanna, Director of LevelUp11, said:
“We are thrilled to be the official Title sponsor ILU for the Ireland v India T20I series, 2022. Our aim is to engage with fantasy cricket to the cricket-loving audience and what better way to do it than be present at the beginning of an exciting summer of cricket here in Ireland. The cricket season attracts high viewership from all over the world and particularly in India, and we aim to tap that potential through this association.”
Mr Yatin Gupte, Chairman and Managing Director, Wardwizard Innovations and Mobility Ltd (makers of Joy e-bikes), said:
“WardWizard as a brand has always endorsed the sport and the spirit of cricket. That’s primarily because, in India, cricket is not just a game, but it is an emotion that binds and inspires the entire country. Moreover, considering the fandom of the sport across the globe, it is a perfect platform to reach out to a wide variety of audience.
“Therefore, keeping up with our stance on the sport, we are pleased to associate with Cricket Ireland, as the powered by sponsor ILU for the upcoming “India Tour of Ireland, 2022”. This association can be dubbed as a strategic move by WardWizard, under its global brand-building initiative, to increase brand visibility across borders. The association is projected to further enhance the brand recall value across markets. The tournament has two matches lined up and we’re looking forward to some thrilling and exciting matches in this tour and we wish them all the very best of luck.”
Warren Deutrom, Chief Executive of Cricket Ireland, said:
“It’s always great to see new partners come on board, seeing the value in Irish cricket and wanting to associate themselves with a growing global brand. The last series Ireland Men played against India in 2018 had a global television reach of over 220 million people, and we expect to match, if not surpass this again with two exciting teams battling it out here in Dublin.
“We thank our business partner, ITW Consulting Pvt. Ltd, for their ongoing support for Irish cricket by negotiating this sponsorship deal.”
The squads are:
Ireland squad: Andrew Balbirnie (Captain), Mark Adair, Curtis Campher, Gareth Delany, George Dockrell, Stephen Doheny, Josh Little, Andrew McBrine, Barry McCarthy, Conor Olphert, Paul Stirling, Harry Tector, Lorcan Tucker, Craig Young.
India squad: Hardik Pandya (Captain), Bhuvneshwar Kumar, Ishan Kishan, Ruturaj Gaikwad, Sanju Samson, Suryakumar Yadav, Venkatesh Iyer, Deepak Hooda, Rahul Tripathi, Dinesh Karthik, Yuzvendra Chahal, Axar Patel, Ravi Bishnoi, Harshal Patel, Avesh Khan, Arshdeep Singh, Umran Malik.
The fixtures are:
• Sunday 26 June: Ireland v India, 1st T20I (Malahide, start 4.30pm).
• Tuesday 28 June: Ireland v India, 2nd T20I (Malahide, start 4.30pm).